Technical SEO.

Who the Technical SEO module is for

SEO learners ready to go deeper and anyone responsible for a website that is not being indexed or is loading slowly.

Technical SEO is Module 06 of 27 in the BIIM digital marketing course and sits in the SEO & Search track. You can take it online from anywhere in India, offline at our Patiala head office, or in a hybrid of both.

How we teach Technical SEO, step by step

Every BIIM module follows the same rhythm: learn the concept, practise it on real tools, then apply it to a live business with trainer feedback. In Technical SEO, that looks like this:

1. Crawl the site. Run a crawler to list every URL, status code and duplicate.
2. Check indexing. Compare what Google has indexed in Search Console with what should be indexed.
3. Fix speed. Compress images, reduce scripts and review Core Web Vitals.
4. Clean up. Fix broken links, redirect chains and incorrect canonicals, then resubmit the sitemap.

Common Technical SEO mistakes — and how to avoid them

Trainers see the same errors again and again when students first try this work. Knowing them in advance saves weeks of trial and error:

• Accidentally blocking important pages in robots.txt.
• Leaving staging or duplicate pages indexable.
• Chasing a perfect speed score instead of real user experience.
• Making changes without recording a before/after.

How to practise Technical SEO on your own

Run PageSpeed Insights on three local business sites and note the single biggest issue for each.

Where this module fits in your learning path

It builds on Module 05: Off-Page SEO and prepares you for Module 07: Local SEO. See all 27 modules, compare learning plans, or learn how placement assistance works.