BIIM.

Course

About

Course modules

27 digital marketing modules, each mapped to a real job.

27 modules in 7 tracks. Every one ends with a skill you can show and a job title you can apply for — open any module for its full syllabus, assignments and tools.

Track 1 · Modules 01–02

Foundations

Digital Marketing Fundamentals

Learn how a funnel moves a stranger to a paying customer, how budgets split across SEO, ads, social and email, and how to read a marketing plan like an agency account manager.

→ Junior Digital Marketer

Website Planning & WordPress

Plan site structure, build pages in WordPress and Elementor, and manage hosting, domains and plugins like a website coordinator.

→ Website / Content Coordinator

Track 2 · Modules 03–09

SEO & Search

Keyword Research

Find keywords by search intent, volume and difficulty, and turn them into a content and ads plan that targets real demand.

→ SEO Trainee

On-Page SEO

Master the controllable elements of a page — titles, headings, content structure, internal links and schema — that most directly influence how Google ranks it.

→ SEO Executive

Off-Page SEO

Build backlinks, digital PR and brand mentions that make Google trust a website — ethically and sustainably.

→ SEO Executive

Technical SEO

Diagnose crawlability, indexing, site speed, Core Web Vitals and site structure problems that silently hold rankings back.

→ SEO Specialist

Local SEO

Optimize Google Business Profiles, reviews and local citations so businesses appear when nearby customers search.

→ Local SEO Executive

AEO & GEO (AI Search Optimization)

Optimize content for Google AI Overviews, ChatGPT, Gemini and other answer engines with structured, trustworthy content.

→ AI SEO Specialist

Google Search Console

Use Search Console to diagnose indexing problems, find query opportunities and prove the impact of SEO work.

→ SEO Analyst

Track 3 · Modules 10–12

Analytics & Paid Media

Google Analytics (GA4)

Set up GA4, track events and conversions, and build reports that show which marketing actually drives results.

→ Web / Data Analyst

Google Ads / PPC

Plan, launch and optimize Google Search campaigns — structure, Quality Score, bidding and conversion tracking — inside a real ad account with a live, assigned budget.

→ PPC Executive

Display & Remarketing

Run display, YouTube and remarketing campaigns that re-engage visitors and turn interest into conversions.

→ Performance Marketing Executive

Track 4 · Modules 13–16

Content & Social

Content Marketing & Copywriting

Plan editorial calendars, write blogs, landing pages and ads, and use proven copywriting frameworks that convert.

→ Content Marketing Executive

Social Media Optimization & Marketing

Build social media strategies, content calendars and paid social campaigns on Instagram, Facebook and LinkedIn.

→ Social Media Executive

Short-Form Video Strategy

Plan, script, shoot and edit Reels and Shorts using hooks, trends and formats that grow reach.

→ Social Media Content Creator

YouTube & Video Marketing

Plan channel strategy, optimize videos for search, and use YouTube ads to reach the right audience.

→ Video Marketing Executive

Track 5 · Modules 17–18

Lifecycle Marketing

Email Marketing & Automation

Build lists, write emails people open, and set up automated drip campaigns that nurture leads into customers.

→ Email Marketing Executive

WhatsApp & Messaging Marketing

Use WhatsApp Business, broadcasts, catalogues and automation to engage leads and retain customers.

→ CRM / Retention Executive

Track 6 · Modules 19–24

Growth & E-commerce

Affiliate Marketing

Understand affiliate networks, run affiliate programs for brands, and build your own affiliate income.

→ Affiliate Manager

Influencer Marketing

Plan influencer campaigns, find the right creators, negotiate, brief and track results.

→ Influencer Marketing Coordinator

E-commerce Marketing

Market D2C stores and marketplace listings with product SEO, ads, offers and retention strategies.

→ E-commerce Marketing Executive

Online Reputation Management

Monitor reviews and mentions, respond professionally, handle crises, and build a positive online reputation.

→ ORM Specialist

Conversion Rate Optimization (CRO)

Analyze user behaviour, find leaks in the funnel, and run A/B tests that increase leads and sales.

→ CRO / Growth Executive

Marketing Automation / CRM

Set up CRM pipelines, lead scoring and automated workflows that connect forms, email, WhatsApp and sales teams.

→ Marketing Automation Executive

Track 7 · Modules 25–27

AI & Career

AI Tools for Marketing

Prompt engineering and generative-AI workflows for real marketing tasks — briefs, ad copy variations, content outlines and creative production.

→ AI Marketing Executive

Freelancing in Digital Marketing

Find clients, price your services, write proposals and deliver projects professionally as a freelancer or small agency.

→ Freelance Consultant

Live Projects / Capstone

Apply every module to a real client deliverable, then present results like an agency review.

→ Portfolio-ready

How to read the BIIM syllabus

The 27 modules are ordered so that each one makes the next easier. You learn how marketing works before you learn the tools, you learn to measure before you spend money on ads, and you finish by applying everything to a real business.

Why SEO comes before paid ads

Keyword research and search intent sit at the heart of both SEO and Google Ads. Students who learn SEO first write better ads, choose better keywords and waste less budget when they reach the Google Ads module.

Why analytics comes before advertising

The GA4 module is placed directly before Google Ads so that you can track conversions properly from your very first campaign. Running ads without tracking is guessing.

Why AI is taught near the end — and throughout

AI tools are most useful when you already know what good marketing looks like. That is why the dedicated AI module comes late, while AI-assisted techniques appear inside earlier modules wherever they genuinely save time.

Which modules matter most for which job?

If you want to become…	Focus on these modules
SEO Executive	Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO
PPC / Performance Marketer	GA4, Google Ads, Display & Remarketing, CRO
Social Media Executive	Social Media Marketing, Short-Form Video, Content & Copywriting
E-commerce Marketer	E-commerce Marketing, Email Automation, CRO
Freelancer	Local SEO, Freelancing, plus one specialisation
AI Marketing Executive	AI Tools for Marketing, AEO & GEO

✍️ Syllabus PDF download

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FAQ

Frequently asked questions.

How many modules are in the BIIM digital marketing course?

27 modules across 7 tracks: Foundations, SEO & Search, Analytics & Paid Media, Content & Social, Lifecycle Marketing, Growth & E-commerce, and AI & Career.

Can I get the syllabus as a PDF?

Yes. Book a free demo class or contact a counselor and we will share the full syllabus with tools and assignments.

Do I have to study the modules in order?

The modules are designed to build on each other, so we recommend following the order. Self-Paced students can revisit any module at any time.

Next step

Want the complete syllabus PDF?

Tools and assignments for all 27 modules — our counselors will send it with batch dates.

Free demo class

Sit in a live class — free.

Talk to our counselors about batch timing, fees and the mode that fits you — online, offline at our Patiala head office, or hybrid. No card required.

📞 +91 99887 47070 (Call / WhatsApp)

✉️ [email protected]

🕘 Mon–Sat, 9:30 AM – 7:30 PM

📍 Head Office: Patiala, Punjab, India

BIIM.

Bharat Institute of Internet Marketing — founded by Gurpreet Singh in 2025. Job-mapped digital marketing training, online and at our Patiala head office.

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