Google Analytics (GA4).

Who the Google Analytics (GA4) module is for

Marketers, business owners and analysts who want to know which channels actually bring leads and sales.

Google Analytics (GA4) is Module 10 of 27 in the BIIM digital marketing course and sits in the Analytics & Paid Media track. You can take it online from anywhere in India, offline at our Patiala head office, or in a hybrid of both.

How we teach Google Analytics (GA4), step by step

Every BIIM module follows the same rhythm: learn the concept, practise it on real tools, then apply it to a live business with trainer feedback. In Google Analytics (GA4), that looks like this:

1. Plan tracking. Decide which actions matter — form submissions, calls, WhatsApp clicks, purchases.
2. Install GA4. Set up a data stream and Google Tag Manager on the website.
3. Track conversions. Create events and mark the important ones as key events.
4. Report. Build a Looker Studio dashboard that answers business questions, not just shows numbers.

Common Google Analytics (GA4) mistakes — and how to avoid them

Trainers see the same errors again and again when students first try this work. Knowing them in advance saves weeks of trial and error:

• Installing GA4 but never setting up conversions.
• Not tagging campaign links with UTMs, so all traffic looks the same.
• Reporting page views instead of outcomes.
• Double-counting conversions from duplicate tags.

How to practise Google Analytics (GA4) on your own

Create UTM links for the same offer shared on Instagram and WhatsApp, then compare which one drove more enquiries.

Where this module fits in your learning path

It builds on Module 09: Google Search Console and prepares you for Module 11: Google Ads / PPC. See all 27 modules, compare learning plans, or learn how placement assistance works.