Display & Remarketing.

Who the Display & Remarketing module is for

Performance marketers who want to bring back interested visitors and build awareness with visual ads.

Display & Remarketing is Module 12 of 27 in the BIIM digital marketing course and sits in the Analytics & Paid Media track. You can take it online from anywhere in India, offline at our Patiala head office, or in a hybrid of both.

How we teach Display & Remarketing, step by step

Every BIIM module follows the same rhythm: learn the concept, practise it on real tools, then apply it to a live business with trainer feedback. In Display & Remarketing, that looks like this:

1. Build audiences. Create remarketing lists such as site visitors, cart abandoners and video viewers.
2. Design creatives. Produce responsive display ads in the right sizes with a clear message.
3. Control delivery. Set frequency caps and exclude poor placements.
4. Measure. Compare click and view-through conversions and refine audiences.

Common Display & Remarketing mistakes — and how to avoid them

Trainers see the same errors again and again when students first try this work. Knowing them in advance saves weeks of trial and error:

• Showing the same ad to the same person dozens of times.
• Remarketing to people who already bought.
• Letting ads run on low-quality apps and sites.
• Using text-heavy designs that are unreadable on mobile.

How to practise Display & Remarketing on your own

Visit an online store, browse a product and leave. Notice which ads follow you over the next few days and how they try to bring you back.

Where this module fits in your learning path

It builds on Module 11: Google Ads / PPC and prepares you for Module 13: Content Marketing & Copywriting. See all 27 modules, compare learning plans, or learn how placement assistance works.