Who the Social Media Marketing module is for
Aspiring social media executives, creators and business owners who want social media to generate enquiries, not just likes.
Social Media Marketing is Module 14 of 27 in the BIIM digital marketing course and sits in the Content & Social track. You can take it online from anywhere in India, offline at our Patiala head office, or in a hybrid of both.
How we teach Social Media Marketing, step by step
Every BIIM module follows the same rhythm: learn the concept, practise it on real tools, then apply it to a live business with trainer feedback. In Social Media Marketing, that looks like this:
- Set goals and pillars. Decide what the account is for and the 3–4 themes it will post about.
- Plan the calendar. Map a month of posts, Reels and stories to those pillars.
- Engage. Reply to comments and messages quickly and build community.
- Amplify. Run small Meta ad campaigns to reach new people and capture leads.
Common Social Media Marketing mistakes — and how to avoid them
Trainers see the same errors again and again when students first try this work. Knowing them in advance saves weeks of trial and error:
- Posting daily without a strategy.
- Measuring success only by followers.
- Ignoring DMs and comments — where enquiries actually happen.
- Boosting posts without a clear objective.
How to practise Social Media Marketing on your own
Audit a local brand’s Instagram: count how many of the last 12 posts give a reason to enquire. Then plan three that would.
Where this module fits in your learning path
It builds on Module 13: Content Marketing & Copywriting and prepares you for Module 15: Short-Form Video Strategy. See all 27 modules, compare learning plans, or learn how placement assistance works.
Who the Social Media Marketing module is for
Aspiring social media executives, creators and business owners who want social media to generate enquiries, not just likes.
Social Media Marketing is Module 14 of 27 in the BIIM digital marketing course and sits in the Content & Social track. You can take it online from anywhere in India, offline at our Patiala head office, or in a hybrid of both.
How we teach Social Media Marketing, step by step
Every BIIM module follows the same rhythm: learn the concept, practise it on real tools, then apply it to a live business with trainer feedback. In Social Media Marketing, that looks like this:
Common Social Media Marketing mistakes — and how to avoid them
Trainers see the same errors again and again when students first try this work. Knowing them in advance saves weeks of trial and error:
How to practise Social Media Marketing on your own
Audit a local brand’s Instagram: count how many of the last 12 posts give a reason to enquire. Then plan three that would.
Where this module fits in your learning path
It builds on Module 13: Content Marketing & Copywriting and prepares you for Module 15: Short-Form Video Strategy. See all 27 modules, compare learning plans, or learn how placement assistance works.