BIIM.

Course

About

Module 11 · Analytics & Paid Media track

Google Ads / PPC.

This is where marketing stops being guesswork and starts being measurable, budgeted and accountable. Plan, launch and optimize Google Search campaigns — structure, Quality Score, bidding and conversion tracking — inside a real ad account with a live, assigned budget.

Home / Modules / Google Ads / PPC

Hands-on assignments

Skills you’ll learn

Tools, hands-on

PPC Executive

Job role this maps to

Why this module matters

Why Google Ads / PPC matters for your career.

Google Ads is one of the fastest ways to generate measurable leads, which is why this module pairs directly with a live client budget rather than a simulation.

Real-world example

Google Ads / PPC in a real business.

A local clinic spends ₹15,000 on Google Ads and gets almost no calls — because their ads showed for “free doctor advice” instead of “dentist appointment booking.” Fixing keyword match types like this is the exact skill this module builds.

Curriculum

What you’ll learn in
Google Ads / PPC.

Google Ads account and campaign structure
Keyword match types and negative keyword lists
Quality Score and ad rank fundamentals
Manual vs. automated bidding strategies
Conversion tracking setup and verification
Ad copy: headlines, descriptions, CTAs, extensions
Reading campaign reports and reallocating budget
Beginner mistakes that waste ad spend

Practical assignments

You’ll do these,
not just read about them.

Assignment 1

Build a complete search campaign with ad groups and negative keywords for a live business.

Assignment 2

Set up and verify conversion tracking, then launch with an assigned live budget.

Assignment 3

Analyze two weeks of performance data and present optimization recommendations.

Tools you’ll get hands-on with

Google Ads Manager

Google Keyword Planner

Google Tag Manager

GA4

Looker Studio

Where this takes you

PPC Executive

Paid search is one of the most in-demand, directly billable skills — and hands-on live-budget experience is exactly what PPC Executive employers screen for.

Who the Google Ads / PPC module is for

Students aiming for PPC and performance marketing roles, and business owners who want to stop wasting ad budget.

Google Ads / PPC is Module 11 of 27 in the BIIM digital marketing course and sits in the Analytics & Paid Media track. You can take it online from anywhere in India, offline at our Patiala head office, or in a hybrid of both.

How we teach Google Ads / PPC, step by step

Every BIIM module follows the same rhythm: learn the concept, practise it on real tools, then apply it to a live business with trainer feedback. In Google Ads / PPC, that looks like this:

Research and structure. Group keywords by theme into tightly focused ad groups.
Write and extend. Write relevant ads with strong headlines and add extensions.
Track and launch. Set up conversion tracking before spending, then launch with a controlled budget.
Optimise. Add negative keywords, adjust bids and move budget to what converts.

Common Google Ads / PPC mistakes — and how to avoid them

Trainers see the same errors again and again when students first try this work. Knowing them in advance saves weeks of trial and error:

Using broad match without negative keywords.
Sending all ads to the home page instead of a relevant landing page.
Launching without conversion tracking.
Judging a campaign after two days.

How to practise Google Ads / PPC on your own

Search a local service on Google and study the ads that appear. Note their headlines, offers and landing pages — then decide which one you would click and why.

Where this module fits in your learning path

It builds on Module 10: Google Analytics (GA4) and prepares you for Module 12: Display & Remarketing. See all 27 modules, compare learning plans, or learn how placement assistance works.

✍️ Trainer’s note on Google Ads / PPC

Add a short real example from a BIIM batch — a student project, a client result, or a tip from Gurpreet Singh about Google Ads / PPC.
This box is hidden on the live site. Replace it with a real text block when you have the details, then delete this box.

FAQ

Frequently asked questions.

What is Google Ads?

Google Ads is Google’s advertising platform for showing ads in search results and across Google’s network, usually paid per click.

Will I run real campaigns?

Yes. In live-project plans you plan, launch and optimise a real search campaign with an assigned budget.

Is Google Ads certification included?

The module prepares you for Google Ads certifications, which you take free on Google Skillshop.

Free demo class

Questions about Google Ads / PPC?

Talk to our counselors about batch timing, fees and the mode that fits you — online, offline at our Patiala head office, or hybrid. No card required.

📞 +91 99887 47070 (Call / WhatsApp)

✉️ [email protected]

🕘 Mon–Sat, 9:30 AM – 7:30 PM

📍 Head Office: Patiala, Punjab, India

BIIM.

Bharat Institute of Internet Marketing — founded by Gurpreet Singh in 2025. Job-mapped digital marketing training, online and at our Patiala head office.

Course

Digital Marketing Course

Institute

Contact