E-commerce Marketing.

Who the E-commerce Marketing module is for

Marketers at D2C brands and online sellers, and shop owners taking their business online.

E-commerce Marketing is Module 21 of 27 in the BIIM digital marketing course and sits in the Growth & E-commerce track. You can take it online from anywhere in India, offline at our Patiala head office, or in a hybrid of both.

How we teach E-commerce Marketing, step by step

Every BIIM module follows the same rhythm: learn the concept, practise it on real tools, then apply it to a live business with trainer feedback. In E-commerce Marketing, that looks like this:

1. Fix the store. Improve product titles, photos, descriptions and trust signals.
2. List on marketplaces. Create optimised listings on Amazon or Flipkart where relevant.
3. Drive traffic. Run shopping and catalogue ads to products that sell.
4. Retain. Use email, WhatsApp and offers to bring customers back.

Common E-commerce Marketing mistakes — and how to avoid them

Trainers see the same errors again and again when students first try this work. Knowing them in advance saves weeks of trial and error:

• Poor product photos and copied descriptions.
• Running ads to products with no reviews.
• Discounting constantly instead of building value.
• Ignoring repeat customers.

How to practise E-commerce Marketing on your own

Compare one product on two different online stores. List five reasons you would buy from one over the other.

Where this module fits in your learning path

It builds on Module 20: Influencer Marketing and prepares you for Module 22: Online Reputation Management. See all 27 modules, compare learning plans, or learn how placement assistance works.