Email Marketing & Automation.

Who the Email Marketing & Automation module is for

Marketers in e-commerce, education and services who want to nurture leads and bring customers back automatically.

Email Marketing & Automation is Module 17 of 27 in the BIIM digital marketing course and sits in the Lifecycle Marketing track. You can take it online from anywhere in India, offline at our Patiala head office, or in a hybrid of both.

How we teach Email Marketing & Automation, step by step

Every BIIM module follows the same rhythm: learn the concept, practise it on real tools, then apply it to a live business with trainer feedback. In Email Marketing & Automation, that looks like this:

1. Grow a list. Create a useful lead magnet and a simple signup form.
2. Segment. Group subscribers by interest or stage.
3. Automate. Build a welcome series and follow-up sequences.
4. Test and measure. Track opens, clicks and conversions, and A/B test subject lines.

Common Email Marketing & Automation mistakes — and how to avoid them

Trainers see the same errors again and again when students first try this work. Knowing them in advance saves weeks of trial and error:

• Buying email lists.
• Sending the same email to everyone.
• Writing subject lines that read like spam.
• Not checking how emails look on mobile.

How to practise Email Marketing & Automation on your own

Sign up for three brands’ newsletters and study their welcome emails. Note what made you want to open the next one.

Where this module fits in your learning path

It builds on Module 16: YouTube & Video Marketing and prepares you for Module 18: WhatsApp & Messaging Marketing. See all 27 modules, compare learning plans, or learn how placement assistance works.