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Module 04 · SEO & Search track

On-Page SEO.

Want to be the person a business calls when their website isn’t showing up on Google? This is that skill. Master the controllable elements of a page — titles, headings, content structure, internal links and schema — that most directly influence how Google ranks it.

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Hands-on assignments

Skills you’ll learn

Tools, hands-on

SEO Executive

Job role this maps to

Why this module matters

Why On-Page SEO matters for your career.

On-page fixes are the fastest, lowest-risk SEO wins a junior SEO Executive can deliver in their first month on the job — which is why this module goes deep rather than skimming.

Real-world example

On-Page SEO in a real business.

Two pages can target the same keyword and rank completely differently — one buried on page 3, one in the top 5 — purely because of title tags, headings and internal linking. This module teaches you to be the reason a page moves to page 1.

Curriculum

What you’ll learn in
On-Page SEO.

Title tags and meta descriptions that earn clicks
Heading hierarchy (H1–H4) and why structure matters
Content that satisfies both users and search intent
Internal linking strategy and anchor text
Image optimization: alt text, compression, lazy loading
Schema markup basics (FAQ, Article, Product)
URL structure and canonical tags
Common on-page mistakes that suppress rankings

Practical assignments

You’ll do these,
not just read about them.

Assignment 1

Run a full on-page SEO audit of a live website and submit a prioritized fix list.

Assignment 2

Rewrite title tags and meta descriptions for 10 pages using your Module 3 keyword research.

Assignment 3

Add FAQ schema markup to one live page and validate it.

Tools you’ll get hands-on with

Yoast SEO / RankMath

Google Search Console

Screaming Frog (basics)

SurferSEO (overview)

Google Docs

Schema Markup Generator

Where this takes you

SEO Executive

On-Page SEO is the most job-relevant module for the SEO Executive role — almost every SEO job posting in India lists on-page optimization as a core responsibility.

Who the On-Page SEO module is for

Students aiming for SEO Executive roles and anyone managing a business website who wants it to show up on Google.

On-Page SEO is Module 04 of 27 in the BIIM digital marketing course and sits in the SEO & Search track. You can take it online from anywhere in India, offline at our Patiala head office, or in a hybrid of both.

How we teach On-Page SEO, step by step

Every BIIM module follows the same rhythm: learn the concept, practise it on real tools, then apply it to a live business with trainer feedback. In On-Page SEO, that looks like this:

Audit the page. Check the title, meta description, headings, content depth and internal links against the target keyword.
Fix the structure. Give the page one clear H1, logical H2s and a URL that describes the topic.
Improve the content. Answer the searcher’s question fully, add examples and remove filler.
Connect and mark up. Add internal links from related pages and suitable schema markup.

Common On-Page SEO mistakes — and how to avoid them

Trainers see the same errors again and again when students first try this work. Knowing them in advance saves weeks of trial and error:

Stuffing the keyword into every sentence.
Using multiple H1s or skipping heading levels.
Leaving default titles like “Home” or “Untitled”.
Uploading huge images with no alt text.

How to practise On-Page SEO on your own

Search your target keyword and open the top three results. List what they cover that your page does not — that is your on-page to-do list.

Where this module fits in your learning path

It builds on Module 03: Keyword Research and prepares you for Module 05: Off-Page SEO. See all 27 modules, compare learning plans, or learn how placement assistance works.

✍️ Trainer’s note on On-Page SEO

Add a short real example from a BIIM batch — a student project, a client result, or a tip from Gurpreet Singh about On-Page SEO.
This box is hidden on the live site. Replace it with a real text block when you have the details, then delete this box.

FAQ

Frequently asked questions.

What is on-page SEO?

On-page SEO is optimising the elements of a page you control — titles, headings, content, internal links, images and schema — so search engines understand and rank it.

How long does on-page SEO take to show results?

Some changes, such as better titles, can improve clicks within weeks; ranking improvements usually take longer and depend on competition.

Which tools are used?

Yoast SEO or Rank Math, Google Search Console, Screaming Frog basics and a schema generator.

Free demo class

Questions about On-Page SEO?

Talk to our counselors about batch timing, fees and the mode that fits you — online, offline at our Patiala head office, or hybrid. No card required.

📞 +91 99887 47070 (Call / WhatsApp)

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📍 Head Office: Patiala, Punjab, India

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Bharat Institute of Internet Marketing — founded by Gurpreet Singh in 2025. Job-mapped digital marketing training, online and at our Patiala head office.

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