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Module 05 · SEO & Search track

Off-Page SEO.

Content gets you in the race. Authority decides who wins it. Build backlinks, digital PR and brand mentions that make Google trust a website — ethically and sustainably.

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Hands-on assignments

Skills you’ll learn

Tools, hands-on

SEO Executive

Job role this maps to

Why this module matters

Why Off-Page SEO matters for your career.

Link building is one of the most outsourced and most-hired SEO skills, and also the easiest to get wrong. Knowing what is safe protects your clients.

Real-world example

Off-Page SEO in a real business.

Two clinics publish similar pages, but one is mentioned by local news sites and health directories. That clinic outranks the other within weeks.

Curriculum

What you’ll learn in
Off-Page SEO.

How backlinks and authority work
Local citations and business directories
Guest posting and outreach emails
Digital PR and brand mentions
Spotting toxic links and spam tactics
Tracking links and referring domains

Practical assignments

You’ll do these,
not just read about them.

Assignment 1

Build 10 local citations for a live business.

Assignment 2

Write and send 3 outreach emails for a guest post.

Assignment 3

Audit a website’s backlink profile and flag risky links.

Tools you’ll get hands-on with

Ahrefs / Semrush (trial)

Google Search Console

Hunter.io

Google Sheets

Gmail

Where this takes you

SEO Executive

Off-page SEO completes your SEO skillset and is a daily responsibility in agency SEO roles.

Who the Off-Page SEO module is for

SEO learners who already understand on-page basics and want to build the authority that helps pages outrank competitors.

Off-Page SEO is Module 05 of 27 in the BIIM digital marketing course and sits in the SEO & Search track. You can take it online from anywhere in India, offline at our Patiala head office, or in a hybrid of both.

How we teach Off-Page SEO, step by step

Every BIIM module follows the same rhythm: learn the concept, practise it on real tools, then apply it to a live business with trainer feedback. In Off-Page SEO, that looks like this:

Audit current links. See who already links to the site and spot risky or spammy links.
Fix the basics. Make sure the business is listed consistently in major local directories.
Earn mentions. Pitch local news, associations, suppliers and partners with something genuinely useful.
Track growth. Monitor new referring domains and their effect on rankings.

Common Off-Page SEO mistakes — and how to avoid them

Trainers see the same errors again and again when students first try this work. Knowing them in advance saves weeks of trial and error:

Buying cheap backlink packages that can harm a site.
Chasing quantity over relevance.
Using the same exact-match anchor text everywhere.
Neglecting free, local opportunities in favour of hard national ones.

How to practise Off-Page SEO on your own

Search for “[your city] business directory” and list ten free, relevant places a local business should be listed.

Where this module fits in your learning path

It builds on Module 04: On-Page SEO and prepares you for Module 06: Technical SEO. See all 27 modules, compare learning plans, or learn how placement assistance works.

✍️ Trainer’s note on Off-Page SEO

Add a short real example from a BIIM batch — a student project, a client result, or a tip from Gurpreet Singh about Off-Page SEO.
This box is hidden on the live site. Replace it with a real text block when you have the details, then delete this box.

FAQ

Frequently asked questions.

What are backlinks?

Backlinks are links from other websites to yours. Relevant, trustworthy links signal authority to search engines.

Is buying backlinks safe?

No. Paid link schemes can lead to penalties. This module teaches ethical link earning.

Does off-page SEO include social media?

Brand mentions and social presence support visibility, but the module focuses on links, citations and digital PR.

Free demo class

Questions about Off-Page SEO?

Talk to our counselors about batch timing, fees and the mode that fits you — online, offline at our Patiala head office, or hybrid. No card required.

📞 +91 99887 47070 (Call / WhatsApp)

✉️ [email protected]

🕘 Mon–Sat, 9:30 AM – 7:30 PM

📍 Head Office: Patiala, Punjab, India

BIIM.

Bharat Institute of Internet Marketing — founded by Gurpreet Singh in 2025. Job-mapped digital marketing training, online and at our Patiala head office.

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