YouTube & Video Marketing.

Who the YouTube & Video Marketing module is for

Educators, brands and creators who want to grow a YouTube channel or use video to bring in leads.

YouTube & Video Marketing is Module 16 of 27 in the BIIM digital marketing course and sits in the Content & Social track. You can take it online from anywhere in India, offline at our Patiala head office, or in a hybrid of both.

How we teach YouTube & Video Marketing, step by step

Every BIIM module follows the same rhythm: learn the concept, practise it on real tools, then apply it to a live business with trainer feedback. In YouTube & Video Marketing, that looks like this:

1. Position the channel. Decide who the channel serves and what it will be known for.
2. Research topics. Find what your audience searches on YouTube.
3. Optimise each video. Write searchable titles, descriptions and chapters and design clickable thumbnails.
4. Analyse. Study retention and click-through rate to improve future videos.

Common YouTube & Video Marketing mistakes — and how to avoid them

Trainers see the same errors again and again when students first try this work. Knowing them in advance saves weeks of trial and error:

• Uploading without a clear audience.
• Clickbait thumbnails that hurt retention.
• Ignoring the first 30 seconds.
• Never repurposing long videos into Shorts.

How to practise YouTube & Video Marketing on your own

Search a topic you know well on YouTube and study the top three videos’ titles and thumbnails. Write a better title for each.

Where this module fits in your learning path

It builds on Module 15: Short-Form Video Strategy and prepares you for Module 17: Email Marketing & Automation. See all 27 modules, compare learning plans, or learn how placement assistance works.