Module 06 · SEO & Search track
Technical SEO
Want to be the person a business calls when their website isn’t showing up on Google? This is that skill.
Technical SEO covers the crawlability, indexability and site-health issues that determine whether Google can even find and understand your pages — the foundation that on-page and content work sits on top of.
1 wk
Module duration
3
Hands-on assignments
SEO Specialist
Job role this maps to
Why this module matters
Technical SEO issues quietly cap the ceiling of every other SEO effort in the digital marketing course. This module trains you to spot and fix problems that many marketers never learn to diagnose.
Real-world example
A client’s blog gets great content published every week but traffic never grows — because a broken redirect is quietly blocking Google from crawling half the site. Finding that one fix is the kind of technical SEO win that makes clients trust you immediately.
What you'll actually learn
- How crawling and indexing actually work
- Running and interpreting a Screaming Frog crawl
- XML sitemaps and robots.txt configuration
- Core Web Vitals: LCP, CLS and INP explained
- Fixing broken links, redirect chains and duplicate content
- Mobile-first indexing considerations
- Structured data validation with Google's Rich Results Test
- Site migration and technical audit checklists
Practical assignments — you'll do these, not just read about them
Assignment 1 — Run a full Screaming Frog crawl on a live site and categorize all issues found.
Assignment 2 — Fix a Core Web Vitals issue and document the before/after PageSpeed score.
Assignment 3 — Submit an XML sitemap to Google Search Console and verify indexing status.
Tools you'll get hands-on with
Screaming Frog
Google Search Console
Google PageSpeed Insights / Core Web Vitals
XML sitemap generators
Google's Rich Results Test
Cloudflare basics
Where this takes you: SEO Specialist
Technical SEO is the differentiator between an SEO Executive and an SEO Specialist role — and one of the highest-paid specializations inside SEO in the current job market.
Have questions about the Technical SEO module?
Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.
Related modules
See the full Digital Marketing Course curriculum
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