BIIM.

Course

About

Module 01 · Foundations track

Digital Marketing Fundamentals.

New to digital marketing? Start here — this is where everything else clicks into place. Learn how a funnel moves a stranger to a paying customer, how budgets split across SEO, ads, social and email, and how to read a marketing plan like an agency account manager.

Home / Modules / Digital Marketing Fundamentals

Hands-on assignments

Skills you’ll learn

Tools, hands-on

Junior Digital Marketer

Job role this maps to

Why this module matters

Why Digital Marketing Fundamentals matters for your career.

Employers consistently say entry-level hires understand individual tools but can’t explain how a campaign fits into a business goal. This module exists to close that gap before any tool-specific training begins.

Real-world example

Digital Marketing Fundamentals in a real business.

Before a brand like Zomato runs a single ad, someone decides how much budget goes to app-install ads (awareness), retargeting people who didn’t order (consideration) and loyalty offers (retention). You learn to make that same budget-and-funnel decision — at a local-business scale first.

Curriculum

What you’ll learn in
Digital Marketing Fundamentals.

Awareness, consideration, conversion and retention funnel stages
Owned, earned and paid media with real examples
How a monthly marketing budget is allocated across channels
Reading a competitor’s digital marketing footprint
Setting SMART marketing goals and KPIs
Marketing terminology used daily in Indian digital marketing jobs
Choosing the right channel mix for a small business vs. a brand
The BIIM job-mapped course roadmap

Practical assignments

You’ll do these,
not just read about them.

Assignment 1

Map the funnel stages for three real Indian brands you use personally.

Assignment 2

Draft a one-page channel-mix plan for a hypothetical local business.

Assignment 3

Present a 5-minute breakdown of a competitor’s digital presence to your trainer pod.

Tools you’ll get hands-on with

Google Trends

Canva

Google Slides

Trello

ChatGPT

Google Docs

Where this takes you

Junior Digital Marketer

Graduates of this module can confidently explain digital marketing strategy in an interview — the most common opening question for junior digital marketer and marketing trainee roles.

Who the Digital Marketing Fundamentals module is for

Complete beginners, career-switchers and business owners who want to understand how online marketing fits together before touching any tool.

Digital Marketing Fundamentals is Module 01 of 27 in the BIIM digital marketing course and sits in the Foundations track. You can take it online from anywhere in India, offline at our Patiala head office, or in a hybrid of both.

How we teach Digital Marketing Fundamentals, step by step

Every BIIM module follows the same rhythm: learn the concept, practise it on real tools, then apply it to a live business with trainer feedback. In Digital Marketing Fundamentals, that looks like this:

Map the customer journey. Write down how a real customer discovers, compares and buys from a business you know — every touchpoint, online and offline.
Match channels to stages. Decide which channels suit awareness (social, video), consideration (search, reviews) and conversion (ads, WhatsApp, offers).
Split a budget. Allocate a small monthly budget across channels and justify each rupee with a goal.
Set KPIs. Choose one measurable number per stage — reach, clicks, leads, sales — so you can tell what is working.

Common Digital Marketing Fundamentals mistakes — and how to avoid them

Trainers see the same errors again and again when students first try this work. Knowing them in advance saves weeks of trial and error:

Starting with tools instead of goals — opening Instagram before knowing who the customer is.
Treating every channel as equal; a dentist and a fashion brand need very different mixes.
Measuring likes and followers instead of enquiries and sales.
Copying big-brand tactics that need big-brand budgets.

How to practise Digital Marketing Fundamentals on your own

Pick three local businesses on your street and sketch their funnel on one page each. Note where they lose customers. You will be surprised how quickly the gaps become obvious.

Where this module fits in your learning path

It is the starting point of the course and prepares you for Module 02: Website Planning & WordPress. See all 27 modules, compare learning plans, or learn how placement assistance works.

✍️ Trainer’s note on Digital Marketing Fundamentals

Add a short real example from a BIIM batch — a student project, a client result, or a tip from Gurpreet Singh about Digital Marketing Fundamentals.
This box is hidden on the live site. Replace it with a real text block when you have the details, then delete this box.

FAQ

Frequently asked questions.

Is this module suitable for complete beginners?

Yes. Digital Marketing Fundamentals is designed as the starting point and assumes no prior knowledge.

What is a marketing funnel?

A funnel describes the stages a customer moves through — awareness, consideration, conversion and retention — and helps you choose the right message and channel for each stage.

Which job does this module prepare me for?

It builds the foundation for a Junior Digital Marketer or Marketing Trainee role and supports every later module.

Free demo class

Questions about Digital Marketing Fundamentals?

Talk to our counselors about batch timing, fees and the mode that fits you — online, offline at our Patiala head office, or hybrid. No card required.

📞 +91 99887 47070 (Call / WhatsApp)

✉️ [email protected]

🕘 Mon–Sat, 9:30 AM – 7:30 PM

📍 Head Office: Patiala, Punjab, India

BIIM.

Bharat Institute of Internet Marketing — founded by Gurpreet Singh in 2025. Job-mapped digital marketing training, online and at our Patiala head office.

Course

Digital Marketing Course

Institute

Contact