Website Planning & WordPress.

Who the Website Planning & WordPress module is for

Anyone who wants to build and manage business websites and landing pages without waiting for a developer — especially future freelancers and marketing coordinators.

Website Planning & WordPress is Module 02 of 27 in the BIIM digital marketing course and sits in the Foundations track. You can take it online from anywhere in India, offline at our Patiala head office, or in a hybrid of both.

How we teach Website Planning & WordPress, step by step

Every BIIM module follows the same rhythm: learn the concept, practise it on real tools, then apply it to a live business with trainer feedback. In Website Planning & WordPress, that looks like this:

1. Plan the sitemap. List every page the business needs and how visitors move between them.
2. Set up the foundation. Connect a domain, choose hosting, install WordPress and add an SSL certificate.
3. Build key pages. Create the home page, a service page and a landing page with a working enquiry form in Elementor.
4. Optimise and test. Check mobile layout, page speed and form delivery before the site goes live.

Common Website Planning & WordPress mistakes — and how to avoid them

Trainers see the same errors again and again when students first try this work. Knowing them in advance saves weeks of trial and error:

• Building pages before deciding what each page is for.
• Installing too many plugins, which slows the site and causes conflicts.
• Forgetting to test forms — leads silently go nowhere.
• Ignoring mobile, where most Indian visitors browse.

How to practise Website Planning & WordPress on your own

Rebuild the home page of a local business you like as a practice page. Keep it to one clear message and one call to action.

Where this module fits in your learning path

It builds on Module 01: Digital Marketing Fundamentals and prepares you for Module 03: Keyword Research. See all 27 modules, compare learning plans, or learn how placement assistance works.