Module 02 · Foundations track
Website Planning & WordPress
New to digital marketing? Start here — this is where everything else clicks into place.
Website Planning & WordPress teaches you to plan, build and manage a fully functional WordPress website without depending on a developer — a practical skill almost every digital marketing job in this course’s curriculum eventually touches.
2 wk
Module duration
3
Hands-on assignments
Website/Content Coordinator
Job role this maps to
Why this module matters
Nearly every SEO, content and paid-ads task later in the digital marketing course assumes you can make a basic edit to a live website. Institutes that skip this module produce marketers who can strategize but can’t execute a simple page change.
Real-world example
A local gym in your city wants a website that lets people book a free trial class. Instead of hiring a developer for ₹20,000+, you plan the sitemap, install WordPress, add a booking form, and have it live in a week — the exact deliverable this module trains you to produce.
What you'll actually learn
- Domains, hosting and DNS explained simply
- Planning a sitemap around user intent and conversion paths
- Installing and configuring WordPress from scratch
- Page builders: Elementor basics for landing pages
- Mobile responsiveness and Core Web Vitals basics
- Structuring navigation and internal linking for SEO
- Forms, plugins and basic site security
- Publishing your first live page
Practical assignments — you'll do these, not just read about them
Assignment 1 – Plan a 6-page sitemap for a local business, mapped to user intent.
Assignment 2 — Build and publish a working WordPress landing page.
Assignment 3 — Run a PageSpeed Insights audit on your published page and fix two issues.
Tools you'll get hands-on with
WordPress
Elementor
Google PageSpeed Insights
Hostinger/Bluehost
ChatGPT
Figma (basics)
Where this takes you: Website/Content Coordinator
This module qualifies graduates for website/content coordinator roles and gives every future SEO, CRO and content module in the digital marketing course a live site to practice on.
Have questions about the Website Planning & WordPress module?
Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.
Related modules
See the full Digital Marketing Course curriculum
Compare every track and request the detailed syllabus