Full curriculum
Each module mapped to a real job
Every module of the BIIM digital marketing course has its own detailed page — introduction, topics covered, tools, practical assignments and the exact job role it prepares you for. Click any module below to read the full breakdown.
1–2
Foundations
3–9
SEO & Search
03
Keyword Research
Finding keywords by intent and difficulty. → SEO Trainee
04
On-Page SEO
Titles, headings, internal links. → SEO Executive
05
Off-Page SEO
Backlinks, digital PR, authority. → SEO Executive
06
Technical SEO
Crawlability, Core Web Vitals. → SEO Specialist
07
Local SEO
Google Business Profile, map-pack. → Local SEO Executive
08
AEO & GEO
Optimizing for AI Overviews & answer engines. → AI SEO Specialist
09
Google Search Console
Diagnosing indexing & query data. → SEO Analyst
10-12
Analytics & Paid Media
13-16
Content & Social
13
Content Marketing & Copywriting
Editorial planning, persuasive copy. → Content Marketing Executive
14
Social Media Optimization & Marketing
Strategy, calendars, paid social. → Social Media Executive
15
Short-Form Video Strategy
Reels & Shorts production. → Social Media Content Creator
16
YouTube & Video Marketing
Channel strategy, video SEO. → Video Marketing Executive
17-18
Lifecycle Marketing
19-24
Growth & E-commerce
19
Affiliate Marketing
Programs & partnerships. → Affiliate Manager
20
Influencer Marketing
Outreach & campaign management. → Influencer Marketing Coordinator
21
E-commerce Marketing
Marketplaces, Shopify, D2C. → E-commerce Marketing Executive
22
Online Reputation Management
Reviews, crisis response. → ORM Specialist
23
Conversion Rate Optimization
Landing pages, A/B testing. → CRO/Growth Executive
24
Marketing Automation / CRM
Workflows & lifecycle marketing. → Marketing Automation Executive