Google Ads / PPC

Module 10 · Analytics & Paid Media track

This is where marketing stops being guesswork and starts being measurable, budgeted, and accountable.

Google Ads / PPC teaches you to plan, launch and optimize Google Search campaigns — account structure, Quality Score, bidding strategy and conversion tracking — inside a real ad account with a live, assigned budget.

2 wk

Module duration

3

Hands-on assignments

PPC Executive

Job role this maps to

Why this module matters

Google Ads is the auction-based advertising platform behind Google Search results and remains one of the fastest ways to generate measurable leads, which is why this module pairs directly with a live client budget rather than a simulation.

Real-world example

A local clinic spends ₹15,000 on Google Ads and gets almost no calls — because their ads were showing for “free doctor advice” instead of “dentist appointment booking.” Fixing keyword match types like this is the exact skill this module builds.

What you'll actually learn

Practical assignments — you'll do these, not just read about them

Assignment 1 — Build a complete search campaign structure with ad groups and negative keywords for a live business.

Assignment 2 — Set up and verify conversion tracking, then launch with an assigned live budget.

Assignment 3 — Analyze two weeks of performance data and present optimization recommendations.

Tools you'll get hands-on with

Google Ads Manager

Google Keyword Planner

Google Tag Manager

GA4

Looker Studio

Where this takes you: PPC Executive

Paid search remains one of the most in-demand, directly billable digital marketing skills, and hands-on live-budget experience from this module is exactly what PPC Executive employers screen for.

Have questions about the Google Ads / PPC module?

Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.

BIIM