WhatsApp & Messaging Marketing

Module 18 · Lifecycle Marketing track

Getting a customer once is easy. This module teaches you the harder, more valuable skill: keeping them.

WhatsApp & Messaging Marketing covers broadcast lists, automated replies and click-to-WhatsApp ad flows — a channel with exceptionally high open rates that most digital marketing courses in India still overlook.

1 wk

Module duration

3

Hands-on assignments

CRM/Retention Executive

Job role this maps to

Why this module matters

With WhatsApp-integrated lead forms measurably reducing cost-per-lead compared to standard forms in the Indian market, this module reflects genuine current best practice, not a legacy afterthought.

Real-world example

A coaching institute’s WhatsApp broadcast about a new batch gets opened by 90% of recipients within an hour — compared to a 20% open rate on the same message sent by email. This module teaches you to use that gap responsibly and effectively.

What you'll actually learn

Practical assignments — you'll do these, not just read about them

Assignment 1 — Set up a WhatsApp Business profile with quick replies and a greeting message.

Assignment 2 — Draft a compliant broadcast message sequence for a sample offer. point.

Assignment 3 — Launch a small click-to-WhatsApp ad test and track response rate.

Tools you'll get hands-on with

WhatsApp Business API tools (Interakt/AiSensy overview)

WhatsApp Business App

Google Sheets

Where this takes you: CRM/Retention Executive

This module builds directly toward CRM/Retention Executive roles and is one of the most requested skills from BIIM’s own live-project clients.

Have questions about the WhatsApp & Messaging Marketing module?

Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.

BIIM

Module 18 · Lifecycle Marketing track