Module 26 · AI & Career track
Live Projects / Capstone
The part of the course that turns everything you’ve learned into a job, a client, or a business of your own.
Live Projects / Capstone is the final module of the BIIM digital marketing course — a structured project where you apply modules 1 through 26 to a single real client or business, end to end, and present the results the way an agency would.
4 wk
Module duration
1
Hands-on assignments
Portfolio-ready for any module 1–26 role
Job role this maps to
Why this module matters
This capstone is what turns 26 individual skills into one coherent, presentable body of work — the single biggest factor in how quickly BIIM’s placement cell can place a graduating student.
Real-world example
By the time you reach this module, you’re not building a portfolio piece from a fictional brand — you’re auditing, planning and reporting on a real business, the same way you’ll do it for a real employer or client three weeks later.
What you'll actually learn
- Selecting a capstone client or business scenario
- Running a full digital marketing audit across SEO, social and paid
- Building and executing a 4-week marketing plan
- Tracking and reporting results using GA4 and Search Console
- Presenting results in a client-ready report and deck
- Incorporating trainer and founder feedback into a final revision
- Publishing the capstone as a portfolio case study
- Preparing to discuss the capstone project in job interviews
Practical assignments — you'll do these, not just read about them
Assignment 1 — Complete a full capstone project across at least 4 different modules’ skills.
Assignment 2 — Build a client-ready results presentation and present it to your trainer pod.
Assignment 3 — Publish the finished capstone as a portfolio case study with before/after data.
Tools you'll get hands-on with
Every tool used across Modules 1–26
Google Slides (presentation)
Portfolio site (from Module 2)
Where this takes you: Portfolio-ready for any module 1–26 role
Every BIIM graduate finishes the digital marketing course with one polished, presentable capstone case study — exactly the kind of proof-of-work employers say they can’t find in most fresher candidates.
Have questions about the Live Projects / Capstone module?
Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.
Related modules
See the full Digital Marketing Course curriculum
Compare every track and request the detailed syllabus