Module 08 · SEO & Search track
Google Search Console
Want to be the person a business calls when their website isn’t showing up on Google? This is that skill.
Google Search Console is a focused, tool-specific module that teaches you to diagnose indexing problems, track search queries and monitor overall site health directly from Google’s own free reporting tool.
1 wk
Module duration
3
Hands-on assignments
SEO Analyst
Job role this maps to
Why this module matters
Search Console data is what SEO Analysts are hired specifically to interpret — this module turns a free tool most beginners glance at into a genuine analytical skill.
Real-world example
A client’s rankings dropped 40% overnight and nobody knew why — until a five-minute look at Search Console’s Coverage report showed Google had stopped indexing half their pages after a site update. That’s the kind of diagnosis this module trains you to make quickly.
What you'll actually learn
- Setting up and verifying a property in Search Console
- Reading the Performance report: clicks, impressions, CTR, position
- Reading the Performance report: clicks, impressions, CTR, position
- Using the URL Inspection tool
- Core Web Vitals and mobile usability reports
- Identifying and fixing manual actions or security issues
- Exporting Search Console data for client reporting
- Spotting content opportunities from query data
Practical assignments — you'll do these, not just read about them
Assignment 1 — Set up Search Console on a live property and verify ownership.
Assignment 2 — Identify 5 ‘striking distance’ keywords (positions 8–15) from Performance data.
Assignment 3 — Build a simple monthly SEO report using Search Console exports.
Tools you'll get hands-on with
Google Search Console
Google Sheets
Looker Studio (basics)
Google Analytics 4
Excel/Sheets pivot tables
Where this takes you: SEO Analyst
Comfort with Search Console reporting is a baseline requirement for SEO Analyst roles and is checked in nearly every SEO job interview through a live-tool walkthrough.
Have questions about the Google Search Console module?
Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.
Related modules
See the full Digital Marketing Course curriculum
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