Module 03 · SEO & Search track
Keyword Research
Want to be the person a business calls when their website isn’t showing up on Google? This is that skill.
Keyword Research is the first SEO-specific module of the digital marketing course, teaching you to find and prioritize the exact terms your future clients’ customers are typing into Google.
1 wk
Module duration
3
Hands-on assignments
SEO Trainee
Job role this maps to
Why this module matters
Every SEO, content and paid-ads module that follows in the digital marketing course assumes a working keyword list. Getting this module right saves weeks of wasted work later.
Real-world example
A furniture business assumes people search “buy sofa online.” Your keyword research instead reveals hundreds of people searching “sofa for small living room” every month with far less competition — a far easier, more specific keyword to actually rank for and convert.
What you'll actually learn
- Search intent: informational, navigational, commercial, transactional
- Short-tail vs. long-tail keywords and when to target each
- Using Google Keyword Planner and free alternatives
- Keyword difficulty and realistic ranking timelines
- Competitor keyword-gap analysis
- Semantic keyword clustering using AI tools
- Mapping keywords to specific pages, not just a list
- Building a keyword tracking sheet
Practical assignments — you'll do these, not just read about them
Assignment 1 – Build a 50-keyword research sheet for a real local business niche
Assignment 2 — Cluster those keywords into 3 topic groups using AI-assisted clustering.
Assignment 3 — Map each keyword cluster to a specific page on a sample site.
Tools you'll get hands-on with
Google Keyword Planner
Ubersuggest
AnswerThePublic
Google Search (autosuggest)
ChatGPT for clustering
Google Sheets
Where this takes you: SEO Trainee
Keyword research is the entry-point skill for SEO Trainee and SEO Intern roles, and this module gives you a reusable research process, not just a one-time list.
Have questions about the Keyword Research module?
Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.
Related modules
See the full Digital Marketing Course curriculum
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