Module 05 · SEO & Search track
Off-Page SEO
Want to be the person a business calls when their website isn’t showing up on Google? This is that skill.
Off-Page SEO covers everything that builds a website’s authority outside of the site itself — backlinks, digital PR, brand mentions and the trust signals that separate a page that ranks from one that doesn’t.
2 wk
Module duration
3
Hands-on assignments
SEO Executive
Job role this maps to
Why this module matters
On-page SEO alone rarely wins competitive keywords. This module of the digital marketing course teaches the authority-building side of SEO that most beginner courses only mention in passing.
Real-world example
A local bakery’s website is technically perfect but still doesn’t rank — because no other website links to it, so Google has no signal that it’s trustworthy. You’ll learn the outreach process that earns those first few credible backlinks.
What you'll actually learn
- How backlinks influence rankings, in plain terms
- Quality vs. quantity: what makes a backlink valuable
- Guest posting and digital PR outreach basics
- Broken-link building and resource-page link building
- Analyzing a competitor's backlink profile
- Local citations and directory listings
- Identifying and avoiding spammy link practices
- Building a simple outreach tracking sheet
Practical assignments — you'll do these, not just read about them
Assignment 1 — Analyze the backlink profile of two competing websites in the same niche.
Assignment 2 — Draft and send 5 real outreach emails for guest-posting opportunities.
Assignment 3 — Build a link-building tracker with target sites, status and outcome.
Tools you'll get hands-on with
Ahrefs (overview)
Google Search Console
Outreach email templates
Google Sheets
HARO-style platforms
Moz Link Explorer (overview)
Where this takes you: SEO Executive
Off-page skills round out the SEO Executive job profile and are frequently what separates candidates who only know on-page basics from those who get hired.
Have questions about the Off-Page SEO module?
Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.
Related modules
See the full Digital Marketing Course curriculum
Compare every track and request the detailed syllabus