Module 14 · Content & Social track
Social Media Optimization & Marketing
If you enjoy writing, filming or posting — this is the track that turns that instinct into a paying skill.
Social Media Optimization & Marketing covers both organic strategy and paid campaigns across Facebook, Instagram, LinkedIn and X — building a content calendar, growing engagement, and running your first paid social campaigns.
2 wk
Module duration
3
Hands-on assignments
Social Media Executive
Job role this maps to
Why this module matters
Social Media Executive is one of the highest-volume entry-level job titles in Indian digital marketing hiring, and this module is built to make you interview-ready for exactly that role.
Real-world example
A small café doubled its weekend footfall not through paid ads, but through a consistent Instagram posting rhythm and a ₹2,000/month boosted-post budget — the exact organic-plus-paid mix this module teaches you to plan and run.
What you'll actually learn
- Platform-specific strategy: Facebook, Instagram, LinkedIn, X
- Building a content calendar and posting cadence
- Community management and engagement tactics
- Meta Business Suite and Ads Manager basics
- Audience targeting for paid social campaigns
- Social media analytics and monthly reporting
- Organic vs. paid social budget allocation
- Social listening and monitoring brand mentions
Practical assignments — you'll do these, not just read about them
Assignment 1 — Build a 2-week content calendar for a real or sample brand.
Assignment 2 — Launch a small paid social campaign with defined audience targeting.
Assignment 3 — Compile a monthly social media performance report with key metrics.
Tools you'll get hands-on with
Meta Business Suite
Instagram/Facebook Ads Manager
Meta Ads Manager
Canva (display creatives)
Later/Buffer (scheduling)
Where this takes you: Social Media Executive
This module directly qualifies graduates for Social Media Executive roles, one of the most commonly advertised entry points into a digital marketing career in India.
Have questions about the Social Media Optimization & Marketing module?
Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.
Related modules
See the full Digital Marketing Course curriculum
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