Module 16 · Content & Social track
YouTube & Video Marketing
If you enjoy writing, filming or posting — this is the track that turns that instinct into a paying skill.
YouTube & Video Marketing covers channel strategy, video SEO and YouTube’s ad formats — building a brand’s presence on the second-largest search engine in the world, not just a video hosting platform.
2 wk
Module duration
3
Hands-on assignments
Social Media Executive
Job role this maps to
Why this module matters
Social Media Executive is one of the highest-volume entry-level job titles in Indian digital marketing hiring, and this module is built to make you interview-ready for exactly that role.
Real-world example
A local tutoring business ranks its “how to prepare for board exams” video on YouTube search itself — not just Google — bringing in students who never would have found them through a website. Video SEO is what makes that possible.
What you'll actually learn
- Channel setup, branding and content pillars
- Video SEO: titles, descriptions, tags and thumbnails
- Using YouTube Studio analytics to guide content decisions
- Scripting longer-form video content that retains viewers
- YouTube Ads: in-stream, discovery and bumper formats
- Building playlists that improve session watch time
- Community tab and engagement strategy
- Measuring channel growth beyond subscriber count
Practical assignments — you'll do these, not just read about them
Assignment 1 — Optimize the title, description and thumbnail for a sample video using video SEO best practices.
Assignment 2 — Script a 3-minute YouTube video around a keyword from Module 3
Assignment 3 — Set up a basic YouTube in-stream ad campaign in a test account.
Tools you'll get hands-on with
YouTube Studio
TubeBuddy/VidIQ (overview)
CapCut/Premiere basics
Canva (display creatives)
YouTube Ads Manager
Where this takes you: Video Marketing Executive
This module prepares graduates for Video Marketing Executive roles and complements the short-form video module for a complete video-first skill set.
Have questions about the YouTube & Video Marketing module?
Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.
Related modules
See the full Digital Marketing Course curriculum
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