Module 21 · Growth & E-commerce track
E-commerce Marketing
This is the track for people who want to grow a business, not just run a campaign.
E-commerce Marketing covers marketing strategy specific to online stores — marketplace listings, D2C website marketing, product feed optimization and the retention tactics that keep repeat-purchase rates healthy.
2 wk
Module duration
3
Hands-on assignments
E-commerce Marketing Executive
Job role this maps to
Why this module matters
E-commerce is one of India’s fastest-growing employment sectors for digital marketers, and this module is built around the marketplace-vs-D2C decision every e-commerce marketer eventually faces.
Real-world example
An online store’s cart abandonment rate drops significantly after adding a simple three-message WhatsApp reminder sequence — the kind of retention fix this module walks you through building yourself.
What you'll actually learn
- D2C vs. marketplace (Amazon, Flipkart) marketing differences
- Optimizing product listings and titles for marketplace search
- Google Shopping and Merchant Center feed setup
- Cart abandonment recovery strategies
- Bundling, upsells and average order value tactics
- E-commerce-specific GA4 tracking (purchases, add-to-cart)
- Seasonal and festival campaign planning for Indian shoppers
- Balancing acquisition spend against retention spend
Practical assignments — you'll do these, not just read about them
Assignment 1 — Optimize product listing copy for 5 SKUs using marketplace SEO best practices.
Assignment 2 — Set up a basic Google Shopping feed in a test Merchant Center account.
Assignment 3 — Design a cart-abandonment email/WhatsApp sequence for a sample store.
Tools you'll get hands-on with
Shopify (overview)
Amazon Seller Central (overview)
Google Merchant Center
Meta Ads Manager
GA4 e-commerce tracking
Where this takes you: E-commerce Marketing Executive
Graduates become qualified for E-commerce Marketing Executive roles, a category with particularly strong hiring demand around Indian festival shopping seasons.
Have questions about the E-commerce Marketing module?
Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.
Related modules
See the full Digital Marketing Course curriculum
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