Affiliate Marketing

Module 19 · Growth & E-commerce track

This is the track for people who want to grow a business, not just run a campaign.

Affiliate Marketing teaches how to set up, recruit for, and manage a partner-driven sales channel — a growth lever many D2C and e-commerce brands rely on heavily but rarely train marketers on directly.

1 wk

Module duration

3

Hands-on assignments

Affiliate Manager

Job role this maps to

Why this module matters

Affiliate programs are typically owned by a single Affiliate Manager rather than a full team, making this a specialized, differentiating module for students targeting e-commerce and D2C employers.

Real-world example

A skincare brand grows faster by paying 30 small Instagram creators a commission per sale than by running its own ads — because those creators already have the audience’s trust. Structuring that commission deal is what this module covers.

What you'll actually learn

Practical assignments — you'll do these, not just read about them

Assignment 1 — Design a sample commission structure for a hypothetical product launch.

Assignment 2 — Build a UTM-tagged tracking sheet for 5 mock affiliate partners.

Assignment 3 —Draft an affiliate onboarding guide with creative assets and rules.

Tools you'll get hands-on with

Affiliate platforms (overview)

Google Sheets (commission tracking)

Canva (display creatives)

UTM builder

Where this takes you: Affiliate Manager

Graduates gain a specialized skill set for Affiliate Manager roles that most general digital marketing courses don’t cover in dedicated depth.

Have questions about the Affiliate Marketing module?

Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.

BIIM

Module 19 · Growth & E-commerce track