Module 20 · Growth & E-commerce track
Influencer Marketing
This is the track for people who want to grow a business, not just run a campaign.
Influencer Marketing covers how to identify, approach, brief and measure influencer partnerships — from nano-influencers with highly engaged niche audiences to larger creator collaborations.
1 wk
Module duration
2
Hands-on assignments
Influencer Marketing Coordinator
Job role this maps to
Why this module matters
Influencer budgets in India continue to grow year over year, and brands increasingly want in-house coordinators rather than routing every campaign through an agency.
Real-world example
A single well-matched nano-influencer with 8,000 highly engaged local followers often outperforms a broad ad campaign for a hyperlocal business — this module teaches you how to find and brief that right-fit creator instead of chasing follower counts.
What you'll actually learn
- Nano, micro, macro and celebrity influencer tiers explained
- Finding the right influencer fit beyond follower count
- Writing a clear creative brief that respects creator voice
- Negotiating deliverables and usage rights
- Tracking campaign performance with UTM links and codes
- Legal and disclosure requirements for sponsored content
- Building long-term creator relationships vs. one-off posts
- Measuring ROI beyond vanity metrics
Practical assignments — you'll do these, not just read about them
Assignment 1 — Shortlist 5 real nano/micro-influencers for a sample brand niche.
Assignment 2 — Write a complete creative brief for an influencer collaboration.
Assignment 3 — Build a tracking sheet to measure a mock campaign’s reach and engagement.
Tools you'll get hands-on with
Instagram/YouTube creator search
Google Sheets (outreach tracker)
Canva (briefs)
UTM builder
Where this takes you: Influencer Marketing Coordinator
This module prepares graduates for Influencer Marketing Coordinator roles, an increasingly standalone job title inside growing D2C and lifestyle brand marketing teams.
Have questions about the Influencer Marketing module?
Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.
Related modules
See the full Digital Marketing Course curriculum
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