Module 07 · SEO & Search track
Local SEO
Want to be the person a business calls when their website isn’t showing up on Google? This is that skill.
Local SEO focuses on ranking a business in Google’s local map pack and local organic results — the module every student who wants to serve local businesses (like most freelance clients) needs most.
1 wk
Module duration
3
Hands-on assignments
Local SEO Executive
Job role this maps to
Why this module matters
A large share of BIIM’s own live-project clients are local Patiala-area businesses, which makes Local SEO one of the most immediately applicable modules in the entire digital marketing course.
Real-world example
Someone searches “dentist near me” and three clinics show up in the map pack — never the fourth, fifth or sixth, even if they’re better rated. This module teaches you exactly what separates the map-pack winners from everyone else.
What you'll actually learn
- Setting up and fully optimizing a Google Business Profile
- Local keyword research and 'near me' search behavior
- NAP consistency (Name, Address, Phone) across directories
- Building and managing local citations
- Generating and responding to Google reviews
- Local content strategy and location pages
- Tracking local map-pack rankings
- Local SEO for multi-location businesses
Practical assignments — you'll do these, not just read about them
Assignment 1 — Fully optimize a Google Business Profile for a real local business.
Assignment 2 — Build a local citation list across 10 relevant directories.
Assignment 3 — Track map-pack ranking position for 3 target keywords over two weeks.
Tools you'll get hands-on with
Google Business Profile
BrightLocal (overview)
Local citation directories
Google Search Console
Review management tools
Google Docs
Where this takes you: Local SEO Executive
Local SEO Executive is one of the fastest-hiring roles for freshers in Tier-2 city digital marketing job markets like Punjab, since almost every local business needs this skill.
Have questions about the Local SEO module?
Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.
Related modules
See the full Digital Marketing Course curriculum
Compare every track and request the detailed syllabus