Module 04 · SEO & Search track
On-Page SEO
Want to be the person a business calls when their website isn’t showing up on Google? This is that skill.
On-Page SEO teaches the specific, controllable elements of a webpage — titles, headings, content structure, internal links and schema — that most directly influence how Google understands and ranks a page.
1 wk
Module duration
3
Hands-on assignments
Junior Digital Marketer
Job role this maps to
Why this module matters
On-page fixes are the fastest, lowest-risk SEO wins a junior SEO Executive can deliver in their first month on the job, which is exactly why this module of the digital marketing course goes deep rather than skimming the topic.
Real-world example
Two pages can target the same keyword and rank completely differently — one buried on page 3, one in the top 5 — purely because of title tags, headings and internal linking. This module is about learning to be the reason a page moves from page 3 to page 1.
What you'll actually learn
- Title tags and meta descriptions that earn clicks, not just rankings
- Heading hierarchy (H1–H4) and why structure matters to search engines
- Writing content that satisfies both users and search intent
- Internal linking strategy and anchor text best practices
- Image optimization: alt text, compression, lazy loading
- Schema markup basics (FAQ, Article, Product)
- URL structure and canonical tags
- Common on-page mistakes that suppress rankings
Practical assignments — you'll do these, not just read about them
Assignment 1 — Run a full on-page SEO audit of a live website and submit a prioritized fix list.
Assignment 2 — Rewrite title tags and meta descriptions for 10 pages using keyword research from Module 3.
Assignment 3 — Add FAQ schema markup to one live page and validate it.
Tools you'll get hands-on with
Yoast SEO / RankMath
Google Search Console
Screaming Frog (basics)
SurferSEO (overview)
Google Docs
Schema Markup Generator
Where this takes you: SEO Executive
On-Page SEO is the single most job-relevant module for the SEO Executive role, since almost every SEO job posting in India lists on-page optimization as a core responsibility.
Have questions about the On-Page SEO module?
Leave your number and a BIIM counselor will walk you through this module, batch timing and what you’ll be doing week to week.
Related modules
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